Calculate your profit margin, markup percentage, and optimal selling price. Perfect for pricing your products.
Use this tool when you need to convert cost into a sustainable selling price instead of guessing from the market.
Price with taxes, discount tolerance, and competitor context built in. Currency, download, copy, and print are consistent across all Bizora tools.
Use this view for customer pricing, but validate market assumptions before publishing prices at scale.
Calculate sustainable list prices with overhead, discounts, and tax considered.
The supplier or production cost for one unit.
Packaging, staff time, marketplace costs, or logistics per item.
Optional. Compare your recommendation to the market.
Margin is the share of the selling price kept as profit.
Useful if the item is often sold below list price.
Adds a customer-facing tax-inclusive quote.
The price leaves little room for discounting, shrinkage, or payment fees. Raise list price or reduce unit cost before running promotions.
Always calculate from total unit cost, not supplier cost alone. Small overhead lines compound quickly across volume.
If discounts are common, judge viability on the net price after discount. That is the real number protecting your margin.
Use the tax-inclusive figure for quoting customers, but protect decisions internally with the pre-tax margin view.
These numbers are related, but they are not interchangeable. Using the wrong one can quietly erode profit.
Margin is the percentage of the selling price that remains as profit. It tells you how much of each sale you keep.
Margin = (Profit / Selling Price) x 100If you sell for $100 and profit is $40, your margin is 40%.
Markup is the percentage added on top of cost to reach the selling price. It tells you how much you are adding to your base cost.
Markup = (Profit / Cost) x 100If an item costs $60 and profit is $40, your markup is 66.67%.
| Margin | Markup | Example |
|---|---|---|
| 10% | 11.11% | $90 cost to $100 sell |
| 20% | 25% | $80 cost to $100 sell |
| 25% | 33.33% | $75 cost to $100 sell |
| 30% | 42.86% | $70 cost to $100 sell |
| 40% | 66.67% | $60 cost to $100 sell |
| 50% | 100% | $50 cost to $100 sell |
Research common margin ranges in your category before setting prices.
Include payment fees, shipping, packaging, and discounts in your real cost.
Avoid pricing only from instinct. Use target margin to keep pricing disciplined.
Review pricing regularly because supplier costs and exchange rates change.
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